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Lara Wiesenthal's avatar

This makes so much sense and now I understand the influx of specialty matcha as well. I trust your finance advice to the moon and back and love your framing of the question: How far can the wave of saving carry us?

Bhakti's avatar

Yes matcha, and also bubble tea to an extent. Good point!

Lara Wiesenthal's avatar

Yes 100% a personal status symbol. I felt this way about iPods selling more in urban areas; it wasn’t just about early adoption, it was that people use public transportation. There’s less car-status symbol culture, so a great bag and great tech make a statement.